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The alexFRIENDS platform is owned and managed by Alliance 21, as an integral part of the ALEX.world eco-system. ALEX.world represents Alliance 21’s digital transformation from a Singapore-based specialist logistics service provider to a market leader in logistics innovation, and combines end-to-end freight and fulfilment services, providing customers with a holistic online self-service total logistics experience. The platform focuses on the principle of simplifying Quote, Book, Track for consumers and partners, and inherits the capabilities and leverages the experience of the Alliance 21 team.